Levi's Launches Denim-Inspired Cell Phone

Levi's today unveiled The Original, a classic monoblock cell phone. The front and back panels and keypad are made of high-quality steel, while the top is manufactured from soft plastic to be pleasant against the speaker's ear.

A diagonal pattern on the front and back ensures The Original doesn't slip out from hands, while 12 miniature steel bolts along the perimeter are reminiscent of rivets on jean pockets. On the bottom, a twisted in-steel bolt is the binding for the chain (included in the package).

All the steel doesn't influence its weight, measuring just 96 x 55 x 11 mm and weighing only 98 g. A high-quality 262K-color TFT display measures 1.76-inches with a resolution of 220 x 176 px.

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